William Curley – 198 Ebury Street Belgravia

William Curley Patissier and Chocolatier 198 Ebury Street Belgravia

On my latest trip to London I thought I’d try and get to some more chocolate shops and actually visited the William Curley shop twice. First as a mystery shopper with a positive experience and the second I met The Chocolate Consultant to “talk choc”. So here’s my thoughts of the two experiences.

Location
Their Belgravia shop isn’t in the centre of London, but that’s a good thing as its over-populated with chocolate shops already. The only chocolate shops that are close are L’artisan du Chocolat which is around the corner and Rococo on Motcomb Street which is about 15 minutes walk away.

If you’re going to go out of your way to pay a visit (and I think you should) its only 5 minutes walk from Sloane Square station which is on the Circle and District line and about 10 minutes from the centre of London.

Score: 8/10

Appearance
The appearance from the outside is pretty good, it’s opposite a little square with benches and looks comfortable from the outside. The thing is that you can’t see all that is available inside as you have to go up into the shop. When I first went in I didn’t notice the “coffee shop” area at the back.

Score: 8/10

The Walk In
The walk in was good. You’re met with a small table in front of you with a selection of salted caramels and a wall full of their treats and a counter of ganaches, truffles and puddings. It’s an uncluttered shop which will leave you feeling relaxed and ready to browse. There doesn’t seem to be disabled access, but I could be wrong.

Score: 8/10

Selection
The selection of non-truffles/ganaches etc isn’t massive, but they’re still very interesting. There’s a selection of fairly large hand-made bars in various flavours – I bought the Orange and Pistachio bar, some salted caramels and a cinnamon milk chocolate bar (the last two are going to be reviewed by Dot and Sally). There’s also some thins – I’ve tried the Fruit & Nut thins before as well as their dark chocolate with chilli and their house 70% dark chocolate.

William Curley Cakes

But its the patissierie that you should visit for. I shared some cakes and hot chocolate with The Chocolate Consultant and a friend and the cakes were superb and the hot chocolate delicious. So why not choose some chocolate and then have a cuppa as you rest your weary feet?

Score: 8/10

Staff
The two members of staff were great, very friendly and just let you get on with choosing chocolate. When at the counter there was some relaxed chat. At no point did I feel unwelcome.

Score: 10/10

Prices
The prices weren’t too bad. The small sea salt caramel bar and the cinnamon bar were £3.50 each whilst the large orange and pistachio bar was a fairly hefty £8. For one oriental tea, two hot chocolates, a petit four, a foret noir and a Raspberry Delice it came to £29.50.

Score: 7.5/10

Taste Test
I’ve tried some in the past, but I’ll wait for the new reviews to be finished before I rate them again.

Can you Buy Online?
Yes here – including his chocolate making courses.

Lee McCoy

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