Update: I’ve got confirmation that the store will open on Tuesday 14th June. I’ll be attending a press event the day before and I’ll tweet pictures during the day.
So some exciting news for people who love Paul A. Young’s chocolates but can’t find their way to Islington at the weekends. Paul’s now opening his third store, this time in Soho.
Just from a purely selfish, lazy point of view I think it’s great. One of the problems I have is that when I pop to London it’s normally a flying visit and with Islington and Bank are generally out of the loop for my general travels, it’d be great to be able to just pop into Soho and get my fix. Of course Soho is pretty much the easiest place in London to get to so it should just help me, but also increase the footfall that Paul gets. The shop won’t open until June, so I hope he has a grand opening party (hint).
So mark this address down: 143 Wardour Street, London, W1F 8WA, that’s where you’ll find his new store.
Here’s the press release for the launch:
PAUL A YOUNG FINE CHOCOLATES ANNOUNCE THE OPENING OF A NEW FLAGSHIP CHOCOLATERIE
Paul A Young Fine Chocolates are delighted to announce the opening of their third chocolaterie and flagship store in the heart of London’s Soho.
Paul has a reputation as one of the world’s leading and most creative chocolatiers. He’ll be bringing his unique range of fresh hand-made chocolates, ice-cream, hot chocolate and brownies to the West End and continuing to wow Londoners with his unusual flavours and daring combinations.
Paul says ‘Soho is in the middle of a renaissance and is again becoming London’s most vibrant food area. I worked here for many years as a head pastry chef and it’s almost like coming home. Our neighbours will be some of the city’s best restaurants, delis and bakeries and our fabulous, indulgent chocolaterie will be a perfect addition.’
Since opening his first chocolaterie in Islington in 2006, Paul has experienced unparalleled success. He quickly opened a second London shop, appeared on a wide variety of television programmes, published his first book ‘Adventures with Chocolate’, and has won dozens of national and international awards, both for his chocolates and his book – including a Gourmand Award for the Best Chocolate Book in the World. Now, Paul becomes the first of the new wave of artisan independent chocolatiers to open a third shop.
As with Paul’s first two shops, all the products sold will be made on the premises by hand using fresh, natural ingredients with strictly no preservatives and no additives.
Opening on Wardour Street, the new chocolaterie will become Paul’s flagship store. It will be one of the largest chocolate shops in London with a spacious kitchen downstairs that has enough room for Paul to host tastings and to develop more award winning products. This will be the only chocolate shop in Soho and Paul’s creativity and passion for his craft will be the perfect fit for this vibrant area.
· Flagship chocolaterie to open at: 143 Wardour Street, London, W1F 8WA
· Also at: 33 Camden Passage, Islington, London, N1 8EA. Tel: 020 7424 5750 and 20, Royal Exchange, Threadneedle St, London, EC3V 3LP Tel: 020 7929 7007