La Maison du Chocolat has both its fans and critics. Unfortunately I fall in to the latter category.
Their London store is situated at 45-46, Piccadilly and thus is very central as its only an 11 minute walk down Regent street from my centre of London which is Oxford Circus. In fact its only 5 minutes walk from Piccadilly Circus tube station and 3 minutes from Green Park tube station.
From the outside I was expecting a fair amount. The solidity of the building imparted a perception that the contents of the shop would be as robust and confident. The shop windows, however, weren’t all that inspiring and left a lot to be desired.
The Walk In
When I stepped foot in the shop the staff outnumbered the customers two to one (there were two staff and one customer!) As each were wearing a black uniform, it reminded me of a very prim and proper shop with no soul. Also, the space was vast but filled with very little. It just felt like a jewellery shop with a couple of pieces to review.
I wasn’t overly impressed with what was offer although there were boxed assortments, truffles and chocolate tablets.
I circled the store waiting for something to jump out and intrigue me. There just wasn’t anything there that I thought that I just had to buy although I forced myself to buy something, coming out with a milk and a dark chocolate tablet, and that was it. I know my review is negative so I’ll give them another try next time I’m in.
The two staff that I saw first reminded me of Betty Slocombe from ‘Are You Being Served’ – leaving me with the thought that I was going to come out of the shop with a large pair of bloomers.
When, who appeared to be the manager entered the scene, I was watched like a hawk and felt intimidated to buy something. Only after I got to the till and I was actually buying something did a proper conversion start about the range of tablets they had on offer – probably to get me to spend more rather than to educate me on their range which was disappointing.
There was no warmth or ‘connection’ and I left feeling like I’ve just been to the dentist.
The prices were steep at £6 for 75g. I’m yet to review the bars that I’m bought so I’ll reserve full judgement, but they did appear to be tourist prices.
Can you Buy Online?
No related posts.Lee McCoy