Food Thoughts 100% Cocoa

Food Thoughts 100% Cocoa

Marriage is about doing what you’re told and not taking risks when you’re running a food-buying errand. I generally run my life by that rule. It’s not a perfect rule however. What happens when the supermarket you’re visiting doesn’t have the requisite Green & Blacks cocoa powder, and you’ve been given instructions stating “whatever you do, only buy Green & Blacks”? The important question is: why should somebody only buy a chocolate product owned by Kraft, especially one where the quality of the cocoa is of primary importance? It seems a bit daft to me to be fixated by a brand. Putting my love for trying something different, I thought my marriage was more important. I got back into the car, braved the traffic and the queues and purchased Kraft cocoa powder from another supermarket.

Food Thoughts 100% Cocoa

But like falling into somebody’s eyes as you briefly see them in the street, I wondered what that Food Thoughts cocoa powder was really like? Did I make the right decision? Could another cocoa I had never heard of be worth a rollocking? Thankfully I now have the opportunity to find out.

Over the past couple of years I’ve got very much into 100% chocolate and have tried quite a few including the Bonnat, Bouga, Pralus, but for every day quaffing that’s a touch too expensive. What I want is a quick, bitter hot chocolate  fix that I can make in a hurry. The thing is, how does the Food Thoughts compare to those other dark cocoas? In most Sainsbury’s (but not mine) you can get the same quantity of Green & Blacks for the same price. You can also buy twice as much for just 80p more for Cadbury’s “100% beans cocoa (really?). All are Fairtrade and the G&B is organic. So what would make you choose the Food Thoughts one over the others?

Looks Good!

I’d always try the new guy if it looked like they cared about the product and those in the supply chain – even if their website was down. The thing is, with 100% cocoa made into a drink, it’s very hard to get too excited as that sensuous, melt in the mouth feel that a bar of chocolate gives is absent in the mug. That being said, I did enjoy it, the powerful intensity of cocoa was there. And seeing as I am on trying to limit my intake of sugar I do find cocoa such as this a much more cost-effective method of getting a chocolate fix than buying often pricey 100% chocolate. What’s more, it’s certainly much more accessible and immediate than buying bitter chocolate online as most should have a Sainsbury’s near by.

There is something missing, however. And that’s a good description of the cocoa’s provenance.  Their Facebook group does provide some interesting information, but I couldn’t see anything about the variety of cocoa beans used and their origin. There should be some good back-story there surely? I know they’re from Africa, but that’s about it.

But there’s more to this cocoa, there’s obviously the baking aspect of this review required. I’ll pass the rest of the cocoa over to my baker-in-residence and see what she thinks …

I won’t be pushing this to the back of the cupboard, I’m sure I’ll be spooning some out fairly regularly and would happily give it a 68%



Lee McCoy

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