El Rey Apamate 73% Single Origin Dark Chocolate Bar

El Rey Apamate 73% Cocoa

So this is my second Carenero Superior dark chocolate bar following the Beschel 70% I reviewed on Tuesday which was simply sublime. For this El Rey bar to come anywhere near that level of greatness will be a hard task to achieve.

For starters El Rey make ‘premium, single-origin Venezuelan’ chocolate. So it must be good? Well, alas, not.

El Rey Apamate 73% Cocoa

I’m a big fan of The Chocolate Trading Co., but this one doesn’t come up to the high standards that the other chocolate they sell, such as Michel Cluizel and Valrhona, set.

The packaging is poor. Compared to the simple elegance of Pralus to the fantastically regal Beschle, this appears something like a two-bit start-up would use. I know that sounds harsh, but there’s no imagination in the packaging. If this was on a shop wall against most other fine chocolate it would spend its life there.

El Rey Apamate 73% Cocoa Close Up

Moving on to the aroma; there’s a dry, sandy, tobacco and candyfloss note to it which also carries a character of freshly laid tarmac. Whilst the flavours are lacking unless you push the chocolate through to the top of your mouth where the dry aroma is represented in the taste of diet Pepsi, you’re unlikely to notice anything of note.

The texture is also not up to scratch. It feels a lot more granular and is not as smooth as recent dark chocolate bars I’ve reviewed. I’d like to stop here.

  • Taste: 60% – there are some flavours in there, but they’re few and far between.
  • Texture: 60% – granular and hard to break down
  • Appearance: 50% – no imagination in packaging
  • Nutritional Information: 65% – most of what you need is there
  • Price: 70% – despite the above, the price at £2.35 is reasonable and at least worth trying
  • Overall: 61% – personally, I wouldn’t want to try it again


Nutritional Information:
  • Cacao Liquor, sugar, cacao butter, soy lecithin, natural vanilla.
  • May contain traces of nuts

Lee McCoy

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