Cadbury Dairy Milk With Apricot Crumble Crunch


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I’m stepping out of the fine chocolate reviews and into the mass-market stuff now with the Cadbury Dairy Milk With Apricot Crumble Crunch which is very much of a slow-burner.

I normally don’t review Cadbury chocolate as there isn’t normally a flood of new chocolate that most of you haven’t tried already – apart from the Wispa Gold. But when I saw this bar in Asda today I just couldn’t help myself and had to buy it. It must have been something to do with the very enticing packaging or the “crunch” word in the description that drew me closer to it and made me put it in my basket.

I’ve tried the Divine Dried Apricots in Dark Chocolate before and they were lovely. This Cadbury bar, of course, is a different beast entirely. Whereas the Divine chocolates are meant to be eaten slowly and consciously enjoyed as they’re covered in decent dark chocolate, the Cadbury bar is meant to be enjoyed in a different manner. This is a “get home from work stressed, need a choc fix, and I need it now” chocolate bar. And it does the job very well.

At first I wasn’t sure. It’s obviously their usual Dairy Milk fair with dried apricots and crunchy bits in. My initial bite was a bit too apricoty and I didn’t get enough of the biscuity element that I just love (mmmmmm cookie dough ice cream). But after several more squares (about 12 in total) I finally got it. This chocolate bar is a slow burner – one to just munch through (making sure you don’t go over your GDA of course).

The crunch test is would I buy it again? Well I think any ordinary person would. My initial thoughts were that it was underwhelming, but munching through it has led me to think that it is a very pleasant chocolate bar.

Rating:

Taste: 60% – a pleasant taste. It’s not got the “wow” factor, but it does have the “mmmmm” factor.

Texture: 60% – the usual Dairy Milk texture with nice bits of dried apricots and crunchy bits in.

Appearance: 80% – I do think it’s a cracking looking chocolate bar.

Nutritional Information 95% – You can’t fault Cadbury’s on the information they provide.

Price: 70% – at £1.47 it’s a pretty good price.

Overall: 73%

I’m now finding out that this bar isn’t new, but it’s been around for around a year. I wonder why Asda have got it down as “new”?

Nutritional Information:

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Title: Cadbury Dairy Milk With Apricot Crumble Crunch
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Section: Other
Editor: Lee McCoy
Categories: Apricots, Cadbury's, Milk Chocolate
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