So the lovely people at Asda PR’s agency sent me this chocolate Flower Pot Cake with the hope that I’d say something nice about it. And because I only give unbiased reviews here, that’s exactly what I’m going to do. I loved it and I make no apologies for it. Obviously its no Lucky’s cake, but for £10 and a fairly decent sized cake at that, it’s pretty damn good value for money.
I just loved the detail of the icing sugar flowers on the top. One or two got damaged through the post, but obviously you won’t be posting your mother’s. Even saying that, they’ll last the journey back from the supermarket easily as they packaging is great.
If you’re on a budget and a tenner has to cover ten people’s Mother’s Day cake needs then why not get this? I’m sure that Asda sell plenty other cakes, not least by Thorntons that you could get, but with all due respect, they’re not going to be as joyous and bright as this one. The flowers are pretty damn awesome for a cake they’ll probably shift tens of thousands of over the next couple of days.
What actually shocked me the most was the moistness of it! As I cut a slice out it was glistening. I really expected a mass-market cake to be a great deal dryer. Not only is the buttercream and chocolate filling moist and pleasant, but also is the sponge.
I’ve tasted many of these types of chocolate cakes in my time and most have an overly sweet flavour – I feel that I’ve been dragged head first through a sugar mill. With this cake, however, I feel anything but. It’s relatively mild but with an underlying chocolate flavour that also doesn’t dominate the experience. I actually like this a thousand times more than I thought I would!
But what I also like about this Mother’s Day cake is that it’s not full of ‘nasties’. There are no artificial colours or flavours used, there are no hydroginated fats and it’s suitable for vegetarians. Asda certainly has come a long way. So there are stabilisers in there, but surely that can’t be avoided? For those of you’d like to see the full ingredients then they are: Sugar, Milk Chocolate (10%) [Sugar, Cocoa Butter, Cocoa Mass, Whole Milk Powder, Skimmed Milk Powder, Milk Fat, Emulsifier (Soya Lecithins)] , Chocolate Buttercream (8.6%) [Sugar, Butter, Invert Sugar Syrup, Water, Cocoa Powder, Glucose Syrup, Maize Starch, Acidity Regulator (Tartaric Acid)] , Vegetable Oil , Pasteurised Egg , Wheat Flour , Water , Glucose Syrup , Humectant (Glycerol) , Cocoa Powder , Maize Starch , Dextrose , Emulsifier (Mono and Diglycerides of Fatty Acids) , Raising Agents (Diphosphates, Sodium Bicarbonate) , Colours (Anthocyanins, Carotenes, Paprika Extract, Lutein, Beetroot Red) , Stabiliser (Tragacanth) , Vegetable Concentrate (Spirulina) , Preservative (Potassium Sorbate) , Acidity Regulator (Citric Acid) , Dried Egg White .
With sugar being the main ingredient this cake won’t be suitable for my mother whose diabetic, I’ll have to pop in to my local store to see what else they’ve got. But for most mothers I’d say this cake would be spot on and a great alternative to the usual fair. And I’m not just saying that because the guys at Freud Communications have always been pleasant and polite, but I really think so.
The problem is, that if I was walking through Asda (it’s my closest store), I probably wouldn’t buy it. But that’s only because my perception of these cakes is that they’re too sweet and full of rubbish. I’d like to point out (and my wife would love me admitting this) – I’d be wrong. And that’s a lesson learned. But what I would point out for the guys at Asda that they should point out on the packaging that there are no artificial flavours or colours or hydrogenated fats – I’d be far inclined to buy it then.