Have You Entered The Academy of Chocolate Awards 2011?

The preliminary and final rounds of the Academy of Chocolate Awards 2011 are just two short months away. To this end I’d hope that as many of this blog’s readers & contributors who believe they make great chocolate will enter this year. It’s going to be awesome – and think of the kudos if you win?!

Here’s a a note from SARA JAYNE STANES OBE – the chairman of the Academy about the awards and the AoC Awards 2011 Booklet and Entry Form if you feel suitably motivated to test your chocolates against a much more panel of experts than one man and his blog:

We’d like to invite you to enter the Fifth Academy of Chocolate Awards, which will take place in March 2011. Previous Awards have attracted entries from producers around the globe and helped recognise some of the world’s finest chocolates. The Awards will be judged by the Academy of Chocolate and by a panel of international journalists, chefs and experts in chocolate and food.

Once again, full transparency is as much on the Academy’s agenda as is the sourcing of cocoa beans and producing of fine chocolate. Any producers and chocolatiers (including members of the Academy) and their associates who enter the Awards are strictly barred from the judging.

When it comes to filled chocolates and truffles, freshness is of the essence. The Academy is well aware that shipping times and delays may put some chocolatiers outside the UK at a disadvantage, with their entries not arriving in the same peak condition as those made in the UK. To this end the Academy suggests chocolatiers involved only enter in the bar and drinking chocolate categories.  International judging rounds are being planned for future Awards.

As in previous years the Academy is supporting the Awards with a PR campaign to raise the profile of winning products and to encourage consumers to appreciate better quality chocolate and learn about its origin.  As in 2009, the Chocolatier of The Year selected by the judges will win the Noval Award and a fabulous trip for two to Quinta do Noval’s vineyards in Portugal.

We want to take your views and suggestions into consideration when planning the next awards so please do let us know if you have any feedback.

In the meantime, we look forward to receiving your entry.

Yours sincerely


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Lee McCoy

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