About

So here’s a bit of a bio of me: Lee. I do all the reviews here, take all the pictures and do all the admin. But I suppose you’d like to know a bit about me and the site?

Well this site isn’t my day job. That’s as MD of an internet marketing company: Get Visible. During working hours I help companies get more sales using the internet. Some days its very interesting, and others its just a hard grind. But hey, the bills have to get paid.

About Chocolate Reviews

You probably want to know if this site makes money. Well its only about 9 months old and it makes me very little. I’d be surprised if its was £100 in that time. I have other sites that I work on in the evenings that help pay the bills.

Will Chocolate Reviews ever be my main source of income?
Well, I’ve got strong views on this. My main focus is conducting accurate and unbiased reviews. Some chocolate retailers send me chocolate to review. But they know that just because I might be sent chocolate for free that I’ll let that skew my views – it can’t.

Why Are There No Banners
Also I have a strong dislike for banners and stuff like that. If I use them, I’ll make them unobtrusive – or if they’ve got a fantastic offer like 10% or something.

How Does The Site Make Money Then?
Well, most of the reviews are non-affiliated. But some are. Some sites I can earn some money if people buy things. I try and get a good balance of types of reviews so the site just doesn’t become a money making exercise over trying to find the best chocolate.

What Do I Do With What I’ve Earned?
Well its not been much so far. But every penny this site has earned as been reinvested into buying more chocolate to review, or the hosting, design etc. Also I do run competitions to give away chocolate.

What Are The Goals Of The Site
I’d love to help the smaller chocolate makers get more exposure. There are some exceptional chocolatiers out there that just can’t afford to advertise in magazines or TV. But often these people make the best chocolate.

Also I love chocolate – what better way to spend my spare time that reviewing it and taking pictures of it?

What Future Plans Do I Have?
Well I want to review as much chocolate as I can. But I also want to provide more general information about chocolate etc.

What Is My Favourite Chocolate?
This is a hard one. I love tuffles and the Caffe Macchiato Truffles from My Chocolate Bar are fab. But also so is the Double Trouble Chocolate Fudge from the Fudge Kitchen!

But if we’re talking about normal chocolate, I love dark chocolate about 60% to 70%. But I also just adore Rocky Road chocolate. Damn it. I just love chocolate!

What Have Been Your Highlights So Far?

I’d say one of the biggest highlights so far has been visiting the Thorntons Chocolate Factory – that was just ace!

If you’ve had your chocolate featured on the site then you can download the high-resolution photos from Flickr.